Should You Offer Free Shoots When You’re Just Starting?

If you’re a new photographer trying to build a portfolio, you’ve probably wondered:

“Should I offer free shoots to get experience?”

Some say yes—it helps you practice, build a portfolio, and get your name out there.
Others say no way—it sets a bad precedent and makes people expect free work forever.

So what’s the right answer? It depends on how you do it.

Let’s break it down: When free shoots can help you—and when they can hurt your business.

When It Makes Sense to Offer Free Shoots

When You’re Brand New & Need Portfolio Work
If you have zero client images to showcase, offering a few free shoots can help you create a portfolio that actually attracts paying clients. The key? Be intentional. Choose shoots that align with the kind of work you want to get hired for.

When You Want to Experiment & Improve
Shooting for free gives you the creative freedom to practice without pressure. Want to test out a new location, lighting technique, or editing style? A free shoot lets you experiment and grow.

When You’re Collaborating for Mutual Benefit
Sometimes, trading services can be valuable. For example, working with a local makeup artist or a model who also needs portfolio images. Just make sure it’s truly a win-win.

When Free Shoots Can Hurt You

When You Keep Doing It Too Long
Free shoots should be a stepping stone—not a long-term strategy. The goal is to transition into paid work as soon as possible.

When You’re Giving Away Work to People Who Would Pay
If someone would pay you but takes the free option instead, that’s lost income. Make sure your free work is strategic—not just working for free because you feel guilty charging.

When It Attracts the Wrong Clients
If you only book people who want free shoots, you’ll struggle to get paying clients later. Set boundaries and know when it’s time to charge.

Final Answer: Should You Offer Free Shoots?

Yes—if you do it with a purpose, for a limited time, and with a clear strategy to start charging.

No—if you’re doing it out of fear, lack of confidence, or because you don’t think your work is “good enough” to charge.

Your work has value. Free shoots can help you start, but they shouldn’t define your business.

So, if you’ve been stuck in the “I’ll just do one more free shoot” cycle, consider this your sign—it’s time to start getting paid.